Kennedy's Pub

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Client

 

Kennedy’s is a known gathering place for office holders and politicians who dine here often and stop by on their campaign trails. The Restaurant’s popularity has grown across the country with people ordering the delicious Delmonico potatoes and special marinated sirloin tips shipped to their vacation spots and family members as far away as California.


Throughout the years with their children and many hardworking, dedicated employees, Kennedy’s has grown into a Marlborough landmark. The family and staff hope to continue to serve generations to come!

Project

Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.

Problems

Tools & Technology

  • Appsee/ Google Analytics / Validately / GrubHub / OpenTable / Yelp / MailChimp
  • Adobe CC (Muse / Business Catalyst / Photoshop / Illustrator / Dreamweaver)
  • Balsamiq 
  • HTML / JavaScript / CSS / Bootstrap / AJAX

Solution

  1. Delivered a custom MailChimp mailing campaign for each subscription and online order.
  2. Deployed a responsive website with OpenTable integration for online reservation.

Process & Final Product

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Wireframes

The website layout was heavily focused on designing an easily readable and digestible menu (no pun intended).

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Market Research

Researched local and statewide competition to provide a unique and seamless online experience.

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Email Campaign

"Automating a welcome message is an absolute must." According to Blue Hornet, 74.4% subscribers say they expect a welcome message as soon as they subscribe. To stand out from the fog, it is essential to develop an effective follow-up or promotional emails for your clients.