Jeito Retro



 Jeito Retro. was created for people who have a passion for pieces of past decades that marked a moment in history. Now is your Range the opportunity to get their hands on a piece of history we know as "Golden Years" when the decades of 40,50,60 and 70 the most famous companies in home appliance àrea innovated and facilitated the lives of thousands of people. Welcome to Way Retro and join this select group of people as we value pieces, as well as useful, are also a valuable piece for their relics acquis or to accent your decor in restaurants, bars or even in your home  


Design a product that adheres to baby boomers &  the senior class. Integrate an easy to use shopping cart and launch a series of Jeito Retro's refurbishing process on their YouTube channel.

Tools & Technology

  • Google Analytics
  • Adobe CC (Muse / Photoshop / Illustrator)
  • HTML / JavaScript / CSS


  • The website will be entirely in Portuguese.
  • Design for a very specific audience (Age 50+)
  • Niche site


Leveraging Google's translation, I was able to design and configure an elegant website which would be translated to either English or Portuguese depending on your Geo-location.

5 years after its initial publishing, the website continues to see rise in growth and demand as requests for their services increase in both north and sound America.

Process & Final Product


Market & User Research

The website aims at targeting a very specific and aging demographic. I did significant research on the subject matter to recreate a look and feel for the booming era of the 40s, 50s and 60s. 



The layout and design were centered around 3 actions. (Shop, Call or sign up for newsletters). Throughout the user interface I focused on driving the user to performing one of the actions above.



The intention is not to offer new 'old-fashioned' equipment, but rather to give clients the opportunity to possess  a nostalgic piece of history; with the same undisputed quality and performance of that era.