Fit with Nina

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Client

A full-time mom, wife, personal trainer, coach and friend; Committed to making a difference in women’s lives! - FitwithNina.


"I don’t believe one size fits all.  That’s why I provide several options each including a customized training plan that is uniquely yours.  My programs are created around your schedule and lifestyle in order to create change that will last a lifetime, and get you RESULTS!  Chose from any of my programs to get started on becoming stronger, healthier and happier!  I look forward to working with you."

Project

Design and develop a friendly and responsive website that will adhere to women of all ages. Clients should have the ability to book sessions online, view weekly blog postings & purchase Nina's products.

Challenges

  • No established brand.
  • No social media or online presence.
  • No existing website.
  • No existing email campaign for improved customer relation & outreach.

Tools & Technology

  • HotJar 
  • Adobe CC (Muse / Business Catalyst / Photoshop / Illustrator)
  • Wireframe.CC
  • HTML / JavaScript / CSS / Bootstrap 

Solution

  1. I began by building a unique brand with Nina. One to set her apart from her competition; with the goal to empower busy women of all ages, and changing the way they think about fitness. 
  2. To meet her online goals, I designed a responsive website with a shopping cart to allow user to purchase products directly on the site. Implemented a social media strategy to boost website traffic and increase brand recognition locally. We leveraged data gathered from our social media interactions with the community to tailor her services to better fit her audience.
  3. I monitored the website's traffic and user interactions over a course of 3 months, meanwhile consistently making changes addressing UI and usability issues.

Process & Final Product

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Research & Wireframes

As you would expect there was a lot of information about living a healthy life style and fitness. With a blog and shopping cart to integrate as well, I performed several interviews & card sorting exercises to categorized and prioritized information to improve findability

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Branding

"Be strong. Be Healthy. Be Happy"

Nina works with busy women to help them find the perfect balance between fitness and everything else. Her brand is focused on developing training programs that are fun, challenging and always creative.

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Social Media Campaing

Launched Nina's first social media accounts on LinkedIn, Facebook & Instagram. Regularly promoting the Fit with Nina website & products alongside valuable health and nutritional information.